When designing the image targets, I wanted to make something that would fit in with the other graphics and visuals found in IKEA instructions. I took into account corners, line caps, spacing, roundness, and color.
AR Awesome
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Setting Our Targets After narrowing down our project, I got to sketching. Using my research of the IKEA brand, I took note of colors that we could use, fonts we can use or should avoid, button placement, and layed out a user journey. IKEA is more light than minimalistic. Looking at bedrooms and offices designed by IKEA, one can find throws, various storage options, and full shelves. We needed our app to feel light, clear, yet has curiosity the company has incorporated into its UX ( think picture that lets users click through to products ) Initial Sketches
Over the course of a month, my team and I explored how a brand can add another dimension to their products and Customer Experience ( CX ) through AR.
These were the initial image targets designed for our app. The first icon mimics the KNARREVIK ( the furniture my team chose ). The others use about the same number of lines as the first icon; I felt that this was a constraint that helped me connect the icons. We only needed one image target for our project, however we made multiple icons for future features.
Scott Faress Foundations Developer
Ian Curtis Animator / AR Developer
Eli Boahen UX / UI Designer
Step by step, the sketches turned into prototypes, that turned into our app
Final Product
It was interesting working on a product where instead of introducing users to an AR feature or tool, my team and I built on existing AR. This may seem adventitious; however, it required a lot of research and delicate changes because a user can tell “This doesn’t feel like IKEA made this” amongst other feedback. Achieving this within our time constraint was a challenge, but I feel that we created a product that could become a great tool for users with a few more iterations and developments.
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